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	<description>&#34;Look: STUFF!&#34; isn&#039;t a compelling brand strategy.</description>
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		<title>Don&#8217;t Show Me Shit* Your Truck Can&#8217;t Do</title>
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		<pubDate>Thu, 26 Jan 2012 15:00:52 +0000</pubDate>
		<dc:creator>Kristofer Mehaffey</dc:creator>
				<category><![CDATA[brand strategy]]></category>

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		<description><![CDATA[Welcome back to The Short Shift, everybody! I like wacky executions of good ideas. The quirkier the better, especially if they actually support or highlight the product being sold. Show me some elves making my delicious snacks; show me Mayhem &#8230; <a href="http://theshortshift.com/truck/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>AotD: Lowe Roche Spreads Contagion</title>
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		<pubDate>Mon, 12 Sep 2011 02:48:31 +0000</pubDate>
		<dc:creator>Kristofer Mehaffey</dc:creator>
				<category><![CDATA[Ad of the Day]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Design]]></category>

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		<description><![CDATA[It&#8217;s fun with science, everybody! Lowe Roche created this lively billboard for the new Steven Soderbergh film, Contagion. The title of the film slowly materialized within the two giant petri dish displays, as several strains of bacteria that were introduced &#8230; <a href="http://theshortshift.com/aotd-contagion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The &#8216;Ville Has Eyes!</title>
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		<pubDate>Fri, 26 Aug 2011 20:13:23 +0000</pubDate>
		<dc:creator>Kristofer Mehaffey</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Self Promotion]]></category>

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		<description><![CDATA[In which I plot out what it took to make a Scum of the Earth design, in a vain effort to make what I do for fun seem like work&#8230; Last weekend, a friend of mine, Scum of the Earth&#8217;s &#8230; <a href="http://theshortshift.com/the-ville-has-eyes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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