Category Archives: user generated content

When Spec Advertising Goes Bad

Posted on July 25, 2011 by Kristofer Mehaffey

The Case Against (Bad) Spec Advertising Spec advertising can be great. It can fill out a young designer’s portfolio and help get a foot in the door. Or, it can help land an agency a new and unexpected client. Or, … Continue reading →

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Added to the Mix: Marketing with Color Labs’ Color

Posted on April 19, 2011 by Kristofer Mehaffey

Take pictures together. That’s Color Labs Inc’s tagline for its breakthrough new mobile app, Color. The app has received a great deal of attention from every corner of the pop-culture consciousness, from finance journals to social media sites to tech … Continue reading →

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I Read a Book*: The Strength of Weak Ties

Posted on February 7, 2011 by Kristofer Mehaffey

Over the last week or two, voices have been raised in response to the media’s attention to the role of social networking platforms such as Twitter and Facebook in political revolution. Malcolm Gladwell, who forged a career through the publication … Continue reading →

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Random Thought: It Gets Better, Soldier

Posted on February 3, 2011 by Kristofer Mehaffey

There’s an interesting article over at AdAge about a Superbowl ad airing only overseas for the benefit of US servicemen and women, reminding them of their voting rights while deployed. It’s great that there is an effort to keep our … Continue reading →

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Lamar joins Team Coco, brings twitter to masses

Posted on April 12, 2010 by Kristofer Mehaffey

Out-of-home advertising heavyweight Lamar pledged its allegiance to Conan O’Brian last week, unveiling a program to display the comedian/television host’s Twitter posts on thousands of digital billboards across the country. Lamar had launched a website, aplaceforconan.com, promoting the tweets in … Continue reading →

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