Category Archives: brand strategy

Don’t Show Me Things Your Truck Can’t Do

Posted on January 26, 2012 by Kristofer Mehaffey

Welcome back to The Short Shift, everybody! I like wacky executions of good ideas. The quirkier the better, especially if they actually support or highlight the product being sold. Show me some elves making my delicious snacks; show me Mayhem … Continue reading →

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AotD: Lowe Roche Spreads Contagion

Posted on September 11, 2011 by Kristofer Mehaffey

It’s fun with science, everybody! Lowe Roche created this lively billboard for the new Steven Soderbergh film, Contagion. The title of the film slowly materialized within the two giant petri dish displays, as several strains of bacteria that were introduced … Continue reading →

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DC Comics’ TV Ad is Interesting, Doesn’t Suck

Posted on August 17, 2011 by Kristofer Mehaffey

Still swinging for the fences with “52 All-New #1s”, which seems like a great way to terrify new readers while chasing the ghost of the 90s speculator market. But, all in all, it is everything that the radio spot is … Continue reading →

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Neo-Nazi Tee Washout: When Duplicitous Marketing Goes Good

Posted on August 11, 2011 by Kristofer Mehaffey

As concert-goers milled about a nationalism-themed concert in Gera, Germany, they were met by show organizers with free tees featuring a skull and flag and the slogan “Hardcore Rebel.” The shirts had been donated to concert organizers by an anonymous … Continue reading →

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They Live! Geo-Social and the Rise of Embedded Messeging

Posted on August 9, 2011 by Kristofer Mehaffey

If you aren’t familiar with John Carpenter’s They Live, all you need to know is that it’s about a working class guy stuck in a rut during the shit economy of the 1980s.  He stumbles  on some magic sunglasses that … Continue reading →

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