Category Archives: Book Review

Short Shift reads a book!

I Read a Book: The Idea Writers by Teressa Iezzi

Posted on June 6, 2011 by Kristofer Mehaffey

It is spring and I am blind. Teressa Iezzi’s witty, enjoyable and educational book on copywriting in today’s vast marketing field is well worth the price, and being introduced to that line of copy, attributed to the great David Ogilvy … Continue reading →

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I Read a Book*: The Strength of Weak Ties

Posted on February 7, 2011 by Kristofer Mehaffey

Over the last week or two, voices have been raised in response to the media’s attention to the role of social networking platforms such as Twitter and Facebook in political revolution. Malcolm Gladwell, who forged a career through the publication … Continue reading →

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I Read a Book: Lovemarks

Posted on February 2, 2011 by Kristofer Mehaffey

My first post in a while and it’s a book review…a little like cheating, maybe, but something to let me get back into the swing of things. Let me just get this out of the way first off – Kevin … Continue reading →

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I Read A Book: Do You Matter? How Design Will Make People Love Your Company

Posted on April 6, 2010 by Kristofer Mehaffey

Do You Matter? is somewhat of a departure from my usual reading habits in that it is primarily a client-side, supply chain centered book.  I think the only other client-side book that I’ve read is Roger Enrico and Jesse Kornbluth’s … Continue reading →

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