Category Archives: Advertising

Advertising in all its many forms.

AotD: Lowe Roche Spreads Contagion

Posted on September 11, 2011 by Kristofer Mehaffey

It’s fun with science, everybody! Lowe Roche created this lively billboard for the new Steven Soderbergh film, Contagion. The title of the film slowly materialized within the two giant petri dish displays, as several strains of bacteria that were introduced … Continue reading →

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DC Comics Writes Radio Ad, Forgets to be Interesting

Posted on August 8, 2011 by Kristofer Mehaffey

Last Friday, Rich Johnston of Bleeding Cool posted and commented on a radio script written by DC Comics, and wasn’t too kind in the process: This is the approved DC radio ad that retailers can run in their local area, … Continue reading →

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Ad (technique) of the Day: Brilliance Denied!

Posted on July 25, 2011 by Kristofer Mehaffey

I just spent an hour on my novel new idea of using the principles of zoetrope animation on subways to create animation from the point of view of the rider. An hour of diagrams and math and then what does … Continue reading →

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When Spec Advertising Goes Bad

Posted on July 25, 2011 by Kristofer Mehaffey

The Case Against (Bad) Spec Advertising Spec advertising can be great. It can fill out a young designer’s portfolio and help get a foot in the door. Or, it can help land an agency a new and unexpected client. Or, … Continue reading →

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I Read a Book: The Idea Writers by Teressa Iezzi

Posted on June 6, 2011 by Kristofer Mehaffey

It is spring and I am blind. Teressa Iezzi’s witty, enjoyable and educational book on copywriting in today’s vast marketing field is well worth the price, and being introduced to that line of copy, attributed to the great David Ogilvy … Continue reading →

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