Monthly Archives: May 2012

PS: These Are Great

Posted on May 23, 2012 by Kristofer Mehaffey

Ads, busted. (Via Buzzfeed; epoxy_one)

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New IMAX Campaign: Big Screen Viewing; Small Box Thinking

Posted on May 22, 2012 by Kristofer Mehaffey

Last week, The New York Times published an article by Stuart Elliot detailing theater-tech/-experience company Imax’s efforts to reframe their conversation with potential movie-goers. To that end, the company tapped Montreal agency Sid Lee to project (see what I did … Continue reading →

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