Monthly Archives: June 2011

Buzzman Says Rise Up, Viewer Engagement!

Posted on June 6, 2011 by Kristofer Mehaffey

Rarely does an advertisement engage consumers to such a degree that they would voluntarily subject themselves to a single viewing, much less multiple; a flip of the channel, a tap of the scan button or the opening of a new … Continue reading →

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I Read a Book: The Idea Writers by Teressa Iezzi

Posted on June 6, 2011 by Kristofer Mehaffey

It is spring and I am blind. Teressa Iezzi’s witty, enjoyable and educational book on copywriting in today’s vast marketing field is well worth the price, and being introduced to that line of copy, attributed to the great David Ogilvy … Continue reading →

Posted in Advertising, Book Review, brand strategy, Self Promotion | Comments Off