Monthly Archives: March 2011

Here’s a Beautiful Ad for an Ax

Posted on March 3, 2011 by Kristofer Mehaffey

Enjoy. http://www.bestmadeco.com/ Tweet This Post

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Insights vs Ideas

Posted on March 3, 2011 by Kristofer Mehaffey

I recently had an interesting question posed to me: What is the difference between an idea and an insight? My instinctual answer was ideas are ideas, insights are actionable. I will now attempt to run that train of thought completely off the … Continue reading →

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Jon Steel on Planning

Posted on March 3, 2011 by Kristofer Mehaffey

Great presentation from last year, similar to the presentation he gave at UF a few years ago: Some take-aways: Be comfortable. Be relevant. Be useful. Steel talks about creating connections, between a brand promise and the larger culture of the … Continue reading →

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Brush with Greatness: Richard Huntington

Posted on March 2, 2011 by Kristofer Mehaffey

Just going through some of my old school documents and found this little gem from a few years ago: a short question/answer correspondence with Richard Huntington, Director of Strategy for Saatchi & Saatchi, UK. The questions are mind-blowingly pedestrian, but … Continue reading →

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