Monthly Archives: May 2010

Embracing the Gen X Driver

Posted on May 14, 2010 by Kristofer Mehaffey

I was going to write up a little bit about Toyota’s new “Swagger Wagon” spot, but then Ad Age was nice enough to point me another great auto-centered commercial, “Embrace Life” from the UK. Both have found a home on … Continue reading →

Posted in Advertising, brand strategy, Saatchi & Saatchi | Comments Off

I love corporate responsibility commercials

Posted on May 12, 2010 by Kristofer Mehaffey

So, guess which one of these companies have used the power of marketing to fudge the truth? I’m too tired to go into how disappointed I am in practically everyone involved in GM’s “we’re back in business!” outing, but not … Continue reading →

Posted in Advertising, brand strategy, Crispin Porter + Bogusky | Comments Off

The End of an Era: Who Are These Crazy People?

Posted on May 9, 2010 by Kristofer Mehaffey

These are just a few of the lovely people who have helped me through the years. Not the only ones, I’ve lived a privileged life and I’ve made a good many indispensable friends, but these were the ones who just … Continue reading →

Posted in brand strategy | 3 Comments