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Monthly Archives: April 2010
Lamar joins Team Coco, brings twitter to masses
Out-of-home advertising heavyweight Lamar pledged its allegiance to Conan O’Brian last week, unveiling a program to display the comedian/television host’s Twitter posts on thousands of digital billboards across the country. Lamar had launched a website, aplaceforconan.com, promoting the tweets in … Continue reading
Posted in Advertising, brand strategy, user generated content
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I Read A Book: Do You Matter? How Design Will Make People Love Your Company
Do You Matter? is somewhat of a departure from my usual reading habits in that it is primarily a client-side, supply chain centered book. I think the only other client-side book that I’ve read is Roger Enrico and Jesse Kornbluth’s … Continue reading
Posted in Book Review, brand strategy
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Burger King steals sandwich, hangs lampshade…
Then F’s the lamp. Ok, so Burger King wants to introduce its own version of a product* that they know has a following and a proven track record, no big deal. How then does Burger King go about taking what … Continue reading
Posted in Uncategorized
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Modern iFamily
Last week, ABC’s Modern Family used the launch of the iPad as a plot point, resulting in unknown amounts of hilarity and brand awareness. The results are unknown because I don’t watch the show. Anyway, Apple spent a lot of … Continue reading
Posted in Uncategorized
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FL Senate chases ghost dollars on corporate license plates
Over the weekend, WGCU public radio ran a segment about Florida state senator Mike Fasano’s proposal to allow corporations to brand FL license plates. Participating corporations would pay a $200 fee for each branded license sold by the state, and … Continue reading
Posted in when branding goes bad
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