Monthly Archives: March 2010
AdAge reports that game publisher Activision Blizard has moved its Guitar Hero workload from Crispin Porter + Bogusky to TBWA\Chiat\Day because of the latter’s work on last year’s hit “Call of Duty: Modern Warfare 2″ (a game that will suck … Continue reading
Part two of my conversation with Joe Maimone, former Advertising Director of Marvel Comics and architect of the publisher’s product placement program. Kris: You mentioned talking with Editorial and the push-and-shove you had to go through with them about the … Continue reading
If you haven’t seen Wieden + Kennedy, Portland’s The Man Your Man Could Smell Like Old Spice spot yet, you are missing out on a great bit of advertising, not to mention a great bit of entertainment.
In 2006, the Wall Street Journal ran an article about comics publishers implementing product placement; the article kicked up a bit of a storm on comics blogs and message boards about the viability and appropriateness of embedded marketing in comic … Continue reading
So, Marvel Comics has decided to brand TVs with puffy stickers.