Monthly Archives: March 2010

Crispin Porter + Bogusky gets the ax* on Guitar Hero account

Posted on March 9, 2010 by Kristofer Mehaffey

AdAge reports that game publisher Activision Blizard has moved its Guitar Hero workload from Crispin Porter + Bogusky to TBWA\Chiat\Day because of the latter’s work on last year’s hit “Call of Duty: Modern Warfare 2″ (a game that will suck … Continue reading →

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Product Placement the Marvel Way (Part 2)

Posted on March 4, 2010 by Kristofer Mehaffey

Part two of my conversation with Joe Maimone, former Advertising Director of Marvel Comics and architect of the publisher’s product placement program. Kris: You mentioned talking with Editorial and the push-and-shove you had to go through with them about the … Continue reading →

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Old Spice + Wieden + Kennedy: The Strategy of Quirk

Posted on March 3, 2010 by Kristofer Mehaffey

If you haven’t seen Wieden + Kennedy, Portland’s The Man Your Man Could Smell Like Old Spice spot yet, you are missing out on a great bit of advertising, not to mention a great bit of entertainment.

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Product Placement the Marvel Way (Part 1)

Posted on March 3, 2010 by Kristofer Mehaffey

In 2006,  the Wall Street Journal ran an article about comics publishers implementing product placement;  the article kicked up a bit of a storm on comics blogs and message boards about the viability and appropriateness of embedded marketing in comic … Continue reading →

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When Branding Goes Bad: Marvel Comics TVs

Posted on March 1, 2010 by Kristofer Mehaffey

So, Marvel Comics has decided to brand TVs with puffy stickers.

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